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gustavo - international trading since 2015

We develop and distribute
social-business products and
truly sustainable brands
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kushel - cosy by nature

From negative to positive

Kushel creates superior cosiness from truly organic materials, making it easy for you to live a more sustainable lifestyle.

We want to set a trend in the industry and prove that it is possible to deliver a superior product while giving back more resources to the earth than we use to produce it.

By planting 2 trees for each bath towel and compensating the carbon emissions and blue-water usage of the towel production, we will become the first climate & resource positive textile brand.

Better late than never.

ethnotek - keeping culture alive

Ethnotek´s mission is to keep culture alive by creating high quality bags made
of Nylon and recycled PET-plastic that feature ethically sourced handmade textiles.

Most Ethnotek bags can be customized via removable front panels. These
are created from handmade textiles that are sourced and purchased directly
from the artisan or craft village in which they were created.

Gustavo Trading has become a strong partner for Ethnotek by growing
direct demand via social marketing and establishing a selective distribution
to 65 opinion-leader retailers in DACH countries.

kushel - cosy by nature

N'go Shoes creates sneakers that aim to promote traditional Vietnamese handicrafts. For each pair of shoes bought, you participate in the construction of elementary schools in Vietnam.

The fabric is created in a cooperative way with the artisans involved, special and unique. Most of the patterns are traditional, but some are created new exclusively for N’go Shoes. N’go Shoes combines french elegance and vietnamese craftmenship.

Gustavo Trading distributes N’go Shoes since 2020 and supports the founders on their way to become the most social and ecological sustainable shoe brand in the market.

I was an on-site business-consultant, advising
fashion and sports brands on implementing
digital strategies. in 2015 I found my Mission:
distribute good products that create awareness
for, and help solve social and environmental
problems.

“

Jim Tichatschek - Managing Director

Jim Tichatschek
Managing Director

Meet the Team

Christin Ungethüm
Sales Manager
Corinna Eggert
Customer Service
John Tichatschek
Creative Director
Mattias Weser
Brand Manager
Stefan Gerkens
Operations Manager

Freelance Team

Philip Hirt
Frontend Coding
Richard Zwetzich
Interface Manager
Yasmin Ortega
Partner Relations

Contact Form

our journey so far..

6 Jahren ago

we are a certified B Corporation

We are now legally required to consider the impact of our decisions on our workers, customers, suppliers, community, and the environment.
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6 Jahren ago

feels like Christmas, our new product: The Kushel Towel

wood fibers makes it extra soft and absorbent
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6 Jahren ago

in love with my Raja 46
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6 Jahren ago

Outdoor Show 2018

the booth grew with our range of products
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6 Jahren ago

Millerntor Gallery art auction opening

Benny Adrion, founder of viva con agua and an inspiring person!
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6 Jahren ago

Photoshooting for the new website
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6 Jahren ago

visiting a fair cotton production in Portugal
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6 Jahren ago

Ethnotek in-store presentation in Berlin at Camp4
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7 Jahren ago

Gustavo @ Heimtextil – searching for the best towel

we did not find it, have to build it new!
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7 Jahren ago

travel time
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7 Jahren ago

We are one of the first Onlineshops to offer RePacks, the reusable packaging
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7 Jahren ago

Sustainable sourced Wood from Europe made to Fibers!
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7 Jahren ago

Moving the Office
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7 Jahren ago

bye bye first office, we had a good time!
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7 Jahren ago

new office in Altona
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7 Jahren ago

delivery of Viva con Agua X Ethnotek
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7 Jahren ago

shop window at local train station

Footfall: 40.000 person per day
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7 Jahren ago

Searching for the ultimate towel
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7 Jahren ago

Cycling the Mountains with the Cyclo Sling
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7 Jahren ago

developed market!
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